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Fintel Connect, Finder, and FinlyWealth

Webinar

Cross-border conversions: winning in Canada’s credit card market

How affiliates and financial brands can successfully win in Canada with the right partnerships, strategy, and content compliance approach.
Webinar speakers: Alexa Logan (Fintel Connect), Cameron Millband (Finder), and Abid Salahi (FinlyWealth) on affiliate marketing.
[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]

Get the financial affiliate guide to effectively growing in Canada

Webinar

Cross-border conversions: winning in Canada’s credit card market

  • When: July 22 at 10 AM PST | 1 PM EST
  • Where: Microsoft Teams

Why this matters for affiliates

Canada is a high-potential growth market for financial affiliates, but it is not a copy-and-paste version of the U.S. Consumers compare products differently, content compliance workflows require a more localized approach, and getting it right from the start matters. In this session, you’ll learn how established financial affiliates can grow in Canada and drive revenue with the right brand partnerships and strategy.

Why this matters for banks, credit unions, and fintechs

Canada offers a meaningful growth opportunity for financial brands, but success depends on more than market entry. Banks, credit unions, and fintechs need the right affiliate partnerships, localized content strategy, and compliance-ready workflows to build trust with Canadian consumers and turn high-intent comparison activity into measurable acquisition growth. 

Who this exclusive webinar is for

  • Established financial affiliates, creators, and comparison platforms looking to grow revenue through Canadian credit card, banking, travel rewards, personal finance, and fintech partnerships
  • Senior leaders at banks, credit unions, and fintechs who want to win in the Canadian market
  • U.S. affiliates looking to expand in the Canadian market

Meet the experts

What you'll learn

In this 30-minute session, Fintel Connect and affiliate partners FinlyWealth and Finder will cover:

  • What makes Canada's financial affiliate market different from the U.S.
  • How Canadian consumers search for and compare financial products
  • Where publishers are seeing the strongest revenue opportunities across credit cards, banking, travel rewards, personal finance, and fintech
  • How to localize content for Canadian search intent, consumer behavior, and compliance expectations
  • What to know about disclosures, CASL, rewards language, and brand approval workflows
  • How to position yourself as a trusted acquisition partner for Canadian financial brands

There will be time for audience Q&A.

Presenting

nicky-2

Nicky Senyard

Chief Executive Officer at Fintel Connect

Ron Shevlin

Chief Research Officer at Cornerstone Advisors

Presenting

Alexa Logan, Senior Manager, Network Growth and Activation at Fintel Connect

Alexa Logan

Senior Manager, Network Growth and Activation, Fintel Connect

Cameron Millband, Performance Director - 
US & CA at Finder

Cameron Millband

Director of Performance, Loyalty & Retention (US & CA), Finder

Abid Salahi, Co-Founder
and CTO at FinlyWealth

Abid Salahi

Co-founder and CTO, FinlyWealth

Meet the experts

Alexa Logan

Alexa is the Senior Manager of Network Growth and Activation at Fintel Connect where she leads the growth and development of affiliate partnerships across the financial services industry. Passionate about the affiliate space, Alexa works closely with financial institutions and affiliate partners to drive performance and uncover new opportunities for growth. She brings a deep understanding of the Canadian financial marketplace and helps partners capitalize on its unique dynamics and opportunities. 

Cameron Millband

Cameron is a partnerships and performance marketing leader with over a decade of experience in affiliate marketing. He currently serves as Director of Performance, Loyalty & Retention at Finder, overseeing the US and Canada, where he leads partner strategies that drive meaningful growth for financial brands. Cameron is passionate about building scalable, long-term affiliate partnerships through innovative strategies. He also publishes the Canadian Fintech Affiliate newsletter, sharing insights and interviews with leaders across the industry.

He lives in Toronto with his wife and three daughters. When he’s not building partnerships, he’s often training for half marathons or planning his next family trip.

Abid Salahi
Abid is the co-founder and CTO of FinlyWealth, a credit card and personal finance comparison platform he built from scratch with his co-founder Kevin. A software engineer by trade with years in fintech, Abid got into the affiliate space with a simple frustration: comparison sites weren't actually built to give people accurate, personalized answers. Today, FinlyWealth partners with major financial institutions across Canada, and still runs like a tech company, not a publishing company.