[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]

Webinar
LLM Playbook with Profound: How Financial Marketers Can Win in AI-Driven Discovery


[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]
Register for the webinar
Webinar
LLM Playbook with Profound: How Financial Marketers Can Win in AI-Driven Discovery
- When: Tuesday, December 2nd at 10 am PST | 1 pm EST
- Where: Microsoft Teams
If you’re leading marketing, product, or growth at a financial institution, picture your latest challenge: your next customer is discovering brands through AI-driven search - and the rules of visibility are changing fast.
This interactive session is your playbook for navigating that shift.
Join leaders from Profound and Fintel Connect for a dynamic discussion on how large language models (LLMs) are reshaping digital discovery - and what it means for your acquisition strategy. Together, we’ll unpack what signals drive LLM visibility, the role affiliates and publishers play in this new ecosystem, and the practical steps financial brands can take today to stay discoverable and competitive.
What You’ll Learn
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How LLMs are transforming digital discovery - and what that means for SEO and acquisition in financial services.
- Practical insights into how banks, fintechs, and affiliates can future-proof their acquisition strategies in the age of LLMs.
- The evolving role of affiliates in supporting visibility, sentiment, and performance in a “no-click” world.
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The fundamentals of achieving LLM visibility and best practices for optimizing financial content for LLM discovery.
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Future-state predictions: how AI will change monetization, consumer behavior, and brand strategies.
Whether you’re experimenting with generative AI or building your 2026 acquisition roadmap, this interactive webinar will give you the practical insights-and real-world examples - to help future-proof your growth strategy and win in the age of LLMs.
Presenting
Josh Blyskal
Answer Engine Optimization Strategy & Research at Profound
Nicky Senyard
Chief Executive Officer at Fintel Connect
Alana Levine
Chief Revenue Officer at Fintel Connect
Meet the Experts
Josh Blyskal
Josh Blyskal is an AI Strategist and Researcher at Profound, where he helps leading brands gain visibility in AI-powered platforms like ChatGPT, Perplexity, and Gemini through Answer Engine Optimization (AEO). As one of Profound’s first team members, he develops strategies Fortune 100 companies use to appear in AI-generated answers. Previously, he cofounded HubSpot’s Marketing AI practice, where he launched the AI Search Grader and built model-driven automations. Josh is a regular speaker at industry events and an advisor to global brands, known for turning emerging AI trends into practical growth for the world’s most iconic companies.
Nicky Senyard
Nicky Senyard is the CEO and Co-Founder of Fintel Connect, the leading partner marketing platform, network, and agency built exclusively for financial services. A two-time entrepreneur and 24-year veteran in SaaS marketing technology, she successfully exited her first affiliate technology company in 2016 before launching Fintel Connect to transform customer acquisition in banking and fintech. Nicky is dedicated to driving innovation in digital growth for financial services and has been widely recognized for her leadership and contributions to technology and entrepreneurship. Her work has been featured in American Banker and Forbes, and in 2022 she was nominated for the RBC Canadian Women Entrepreneur Awards.
Alana Levine
Alana Levine is the CRO and Co-Founder of Fintel Connect, the leading all-in-one partner marketing solution exclusively for fintech and banking. She has experience across multiple niche verticals servicing 50+ markets worldwide, with a passion for partnerships, marketing, and business development. Alana previously held leadership roles in both SaaS technology and fintech businesses and holds bachelor’s degrees in economics and psychology and a post-graduate degree in finance from McGill University. With over 10 years in the partner marketing space, she is dedicated to facilitating partnerships and campaigns that drive meaningful growth in financial services.