Go Back Up
Fintel Connect - Vertical (colored)-1
[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]
Fintel Connect and New Market Growth and Peak Bank

Webinar

Marketing ROI gap in banking breakdown:

The growth channels banks trust may not be the ones driving results
Fintel Connect Webinar speaker lineup featuring Danielle Lauzon, SVP of Commercial Strategy at Fintel Connect, and Carlos Caro, Managing Partner at New Market Growth, and John Hanley, EVP, Chief Experience Officer at Peak Bank
[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]

Uncover how to pressure-test where your growth dollars should go next

Webinar

Marketing ROI gap in banking breakdown

The growth channels banks trust may not be the ones driving results
  • When: July 13 at 10 AM PST | 1 PM EST
  • Where: Microsoft Teams, 45 minutes

Learn what executives and performance marketing leaders are seeing in-market as the panel debates what’s working, what’s falling short, and where growth dollars should go next. 

Save my spot!

Why this matters

Banks, credit unions, and lenders are under pressure to acquire more customers, grow funded volume, and prove marketing’s impact. But when attribution is unclear, it becomes harder to know which channels are driving real growth and which ones are simply getting the credit.

In this discussion:

  • Carlos Caro will share what he is seeing with banks and lending clients

  • Danielle Lauzon will bring performance and affiliate marketing insights from Fintel Connect's campaigns as well as The Marketing ROI Gap in Banking report

  • John Hanley will add the banking perspective on customer acquisition, digital growth, and marketing accountability

  • Amanda Share will bring a data-led view on affiliate product performance, funnel optimization, and using analytics to improve marketing outcomes

The industry experts will debate why marketing teams struggle to confidently identify which channels are driving funded growth, why lead quality matters more than raw volume, and how institutions can make smarter decisions about where growth dollars go. 

Who this exclusive webinar is for

Senior leaders at banks, credit unions, and lenders who are responsible for customer acquisition, funded growth, channel strategy, marketing ROI, or budget decisions.

Meet the experts

There will be time for Q&A.

What you'll learn

  • How unclear attribution can distort channel performance and make budget decisions harder to defend
  • Why lead quality matters when growing funded accounts, funded loans, deposits, and long-term customer value
  • How senior leaders can evaluate whether their marketing measurement is telling the full story
  • Where performance-based channels may help create more accountable growth

 

Presenting

nicky-2

Nicky Senyard

Chief Executive Officer at Fintel Connect

Ron Shevlin

Chief Research Officer at Cornerstone Advisors

Presenting

Danielle Lauzon, SVP of Commercial Strategy at Fintel Connect

Danielle Lauzon

SVP of Commercial Strategy, Fintel Connect

Carlos Caro, Managing Partner at New Market Growth

Carlos Caro

Founder, New Market Growth

John Hanley, EVP, Chief Experience Officer at Peak Bank

John Hanley

EVP, Chief Experience Officer, Peak Bank

Amanda Share, VP, Product Affiliates
at Pagaya

Amanda Share

VP, Product Affiliates, Pagaya

Meet the experts

Danielle Lauzon

Danielle is SVP of Commercial Strategy at Fintel Connect, the leading all-in-one affiliate platform and agency exclusively for financial services. Having started her career in affiliate marketing, she has already earned her stripes as a seasoned veteran, particularly in fintech and banking where she currently oversees a fast-growing team and multi-million-dollar campaign budgets for enterprise financial brands across North America. Danielle is proud to be most recently recognized for her contributions to the space as one of Hello Partner’s 30 Under 30 Future Leaders in Partnership Marketing and most recently Digiday's Rising Finance Leader Award.  

Carlos Caro

Carlos is the founder of New Market Growth and The Free Toaster. With more than a decade of experience in affiliate marketing, he has helped scale partnerships and acquisition programs across both the publisher and lender sides of the market. Previously, Carlos grew Credit Karma’s partnerships team from 3 to 25 people ahead of its $7.1B sale to Intuit, and spent seven years at Capital One building credit card marketing programs. Today, he works with consumer lending companies to scale affiliate channels with stronger unit economics, trusted partner relationships, and a deep understanding of what drives performance in financial services.

 

John Hanley

John is the EVP and Chief Experience Officer for Idaho First Bank and its digital brand, Peak Bank. As a growth-focused marketing executive, he leads customer experience, media, ecommerce, creative, content and customer care for one of the banking industry’s fastest-growing digital brands, helping Peak Bank grow 50x within its first 24 months to more than $500 million in deposits at Idaho First Bank. John oversees marketing, sales, and customer experience strategies for the $1.5 billion bank brand across Idaho and Oregon, supporting continued customer growth and innovation. 

Amanda Share

Amanda is the VP of Product Affiliates at Pagaya, where she has been responsible for growing Pagaya's affiliate business and deepening Pagaya’s partnerships with both affiliates and our lending partners since joining in 2024. With a career spanning over 15 years, Amanda bridges the gap between deep data analytics and strategic business growth.