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Fintel Connect | Vested | Axos Bank

Webinar

ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026

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ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026 - A Webinar by Fintel Connect and Vested, and Axos Bank
[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]

Uncover what's driving ROI in 2026

Webinar

ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026

Get the recording!

Why This Matters

The cost of measuring the wrong things is growing.

For banks, credit unions, and fintechs, that can mean:

  • Budget going to channels that look efficient but do not drive funded growth
  • Partner and publisher impact get undervalued
  • AI-influenced discovery being missed in reporting
  • Performance stories that fail under executive scrutiny

This webinar will show you how to measure marketing ROI more clearly in 2026.

Who This Exclusive Webinar Is For

CMOs, Heads of Growth, and financial affiliate marketers.

Meet the Experts

What You'll Learn

  • Which metrics actually define ROI and which to stop chasing
  • How AI-driven discovery is influencing visibility, trust, and performance across paid, earned, and owned channels
  • A clear framework for evaluating ROI in an AI-influenced  environment, including authority signals and share of voice
  • Smarter ways to measure partner and publisher impact beyond last click
  • What it takes to connect influence to real revenue (qualified volume, funding rates, blended CAC) 
  • Practical ways to report results that stand up to CFO and board scrutiny

Presenting

nicky-2

Nicky Senyard

Chief Executive Officer at Fintel Connect

adam

Adam Fontana

Head of Digital & Marketing Strategy at Vested

Vito Zerilli

Vito Zerilli

VP, Program Management at Axos Bank

Meet the Experts

Nicky Senyard

Nicky Senyard is the CEO and Co-Founder of Fintel Connect, the leading partner marketing platform, network, and agency built exclusively for financial services. A two-time entrepreneur and 24-year veteran in SaaS marketing technology, she successfully exited her first affiliate technology company in 2016 before launching Fintel Connect to transform customer acquisition in banking and fintech. Nicky is dedicated to driving innovation in digital growth for financial services and has been widely recognized for her leadership and contributions to technology and entrepreneurship. Her work has been featured in American Banker and Forbes, and in 2022 she was nominated for the RBC Canadian Women Entrepreneur Awards.

Adam Fontana

Adam Fontana, Vested's Director of Digital Strategy, is an accomplished strategy leader with over two decades of experience helping major enterprise, SaaS, and financial services brands achieve their marketing and growth objectives. As the former chief strategy consultant for some of the fastest-growing brands in the US, he has a proven track record of spearheading innovation at the intersection of brand strategy, marketing, revenue operations, and technology.

Adam is skilled at developing full-funnel, omni-channel campaigns that integrate online and OOH placements. He is focused on improving downstream impact (CVR) and has extensive experience in creating and managing both national and niche campaigns.

His unique expertise in brand strategy, digital strategy, and business operations allows him to align strategic vision with operational excellence for in-market success.

Vito Zerilli

Nominated as a 2025 Leader of Influence in Advertising, Marketing, and PR by the San Diego Business Journal, he brings over 18 years of strategic leadership experience across the financial services sector. He specializes in driving integrated marketing strategies, enhancing customer experience, and leading digital transformation initiatives that deliver measurable business growth.

Throughout his career, he has led high-impact programs across branch operations, call center optimization, and deposit growth, leveraging data-driven insights to improve performance and deepen customer engagement. He has also played a key role in advancing mobile and online banking capabilities, increasing digital adoption and creating more seamless, customer-first experiences.

Prior to this, he led a consumer deposits program that delivered significant growth and helped position the business for long-term financial success. With a strong foundation in business strategy and financial analysis, he is passionate about building customer-centric solutions that drive operational excellence and sustainable results.