[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]
Webinar
ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026

[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.]
Register now to uncover what's driving ROI in 2026
Webinar
ROI for Financial Marketers: What to Measure (and What Not to Chase) in 2026
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When: April 20 at 10 AM PST | 1 PM EST
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Where: Microsoft Teams
Why This Matters
The cost of measuring the wrong things is growing.
For banks, credit unions, and fintechs, that can mean:
- Budget going to channels that look efficient but do not drive funded growth
- Partner and publisher impact get undervalued
- AI-influenced discovery being missed in reporting
- Performance stories that fail under executive scrutiny
This webinar will show you how to measure marketing ROI more clearly in 2026.
Who This Exclusive Webinar Is For
CMOs, Heads of Growth, and financial affiliate marketers.
Meet the Experts
- Nicky Senyard, Chief Executive Officer, Fintel Connect
- Binna Kim, Chief Executive Officer, Vested
- Vito Zerilli, VP, Program Management, Axos Bank
What You'll Learn
- Which metrics actually define ROI and which to stop chasing
- How AI-driven discovery is influencing visibility, trust, and performance across paid, earned, and owned channels
- A clear framework for evaluating ROI in an AI-influenced environment, including authority signals and share of voice
- Smarter ways to measure partner and publisher impact beyond last click
- What it takes to connect influence to real revenue (qualified volume, funding rates, blended CAC)
- Practical ways to report results that stand up to CFO and board scrutiny
Presenting
Nicky Senyard
Chief Executive Officer at Fintel Connect
Binna Kim
Chief Executive Officer at Vested
Vito Zerilli
VP, Program Management at Axos Bank
Meet the Experts
Nicky Senyard
Nicky Senyard is the CEO and Co-Founder of Fintel Connect, the leading partner marketing platform, network, and agency built exclusively for financial services. A two-time entrepreneur and 24-year veteran in SaaS marketing technology, she successfully exited her first affiliate technology company in 2016 before launching Fintel Connect to transform customer acquisition in banking and fintech. Nicky is dedicated to driving innovation in digital growth for financial services and has been widely recognized for her leadership and contributions to technology and entrepreneurship. Her work has been featured in American Banker and Forbes, and in 2022 she was nominated for the RBC Canadian Women Entrepreneur Awards.
Binna Kim
Binna Kim is the co-founder and CEO of Group Vested. For two decades, Binna has worked with leading financial services brands – including American Express, Citi, Morgan Stanley and Bloomberg – on driving integrated marcomms campaigns to enhance brand, shape reputation, and deliver results. Binna was named a Top Woman in PR by PRWeek in 2020 as well as Top 40 under 40 in PR in 2020 and has been recognized on the Observer’s PR Power List several years in a row. She has led award-winning advertising campaigns as recognized by SABRE, Gramercy Forum and more. She is a member of Chief and sits on the Wellesley Business Leadership Council as a Wellesley alumna. She supports the Association of Asian American Investment Managers in a communications advisory role.
Vito Zerilli
Nominated as a 2025 Leader of Influence in Advertising, Marketing, and PR by the San Diego Business Journal, he brings over 18 years of strategic leadership experience across the financial services sector. He specializes in driving integrated marketing strategies, enhancing customer experience, and leading digital transformation initiatives that deliver measurable business growth.
Throughout his career, he has led high-impact programs across branch operations, call center optimization, and deposit growth, leveraging data-driven insights to improve performance and deepen customer engagement. He has also played a key role in advancing mobile and online banking capabilities, increasing digital adoption and creating more seamless, customer-first experiences.
Prior to this, he led a consumer deposits program that delivered significant growth and helped position the business for long-term financial success. With a strong foundation in business strategy and financial analysis, he is passionate about building customer-centric solutions that drive operational excellence and sustainable results.