--- title: "Webinar: The 2027 Customer Acquisition Breakdown" description: "Get a first look at the data shaping 2027 budget conversations: where CPA is climbing, where it's holding, and what that means for where your marketing dollars should go. Register now." image: https://webinars.fintelconnect.com/hubfs/Webinar-CPA-Playbook.png --- [Go Back Up](https://webinars.fintelconnect.com/the-2027-customer-acquisition-breakdown#top) [Skip to Content](https://webinars.fintelconnect.com/the-2027-customer-acquisition-breakdown#body) ![Fintel Connect - Vertical (colored)-1](https://webinars.fintelconnect.com/hubfs/Fintel%20Connect%20-%20Vertical%20(colored)-1.svg "Fintel Connect - Vertical (colored)-1") ##### \[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.\] ![fintel-neumoney-deluxe-colour](https://webinars.fintelconnect.com/hubfs/fintel-neumoney-deluxe-colour.svg "fintel-neumoney-deluxe-colour") Webinar ## The 2027 Customer Acquisition Breakdown Trends, tools, and strategies for smarter FI marketing **Couldn't make it live? Access the full recording.**  ![Webinar speaker photos — Nicky Senyard (Fintel Connect), Katya Nieburg-Wheeler (Deluxe), and Yogesh Mehra (Neu Money).](https://webinars.fintelconnect.com/hubfs/CPA-Playbook-webinar-speakers.png "Webinar speaker photos — Nicky Senyard (Fintel Connect), Katya Nieburg-Wheeler (Deluxe), and Yogesh Mehra (Neu Money).") ##### \[Be the first in line to download a report over 26 pages of never released insights, trends, and tactics from the top affiliates in North America.\] ### Learn how financial marketing leaders are winning budgets for 2027 Webinar ### The 2027 Customer Acquisition Breakdown Get a first look at the data shaping 2027 budget conversations: which channels are earning trust, where CPA is shifting, and what affiliate success is actually driving in market. See where your marketing dollars should go next. [Get the recording!](https://webinars.fintelconnect.com/the-2027-customer-acquisition-breakdown#form) #### **Why this matters** You're being asked to drive growth, prove ROI, and defend every dollar while acquisition costs shift across banking, lending, and investing. Join us for a data-backed session on the latest product-level CPA benchmarks, and how leading FI marketers are turning market signals into budgets that hold up in the boardroom. Together, the panel breaks down why marketing teams struggle to confidently identify which channels are driving funded growth, why lead quality matters more than raw volume, and how institutions can make smarter decisions about where growth dollars go.  #### **Who this exclusive webinar is for** Senior leaders at banks, credit unions, fintechs, and lenders who are responsible for customer acquisition, funded growth, channel strategy, marketing ROI, or budget decisions. #### **Meet the experts** - [Nicky Senyard](https://www.linkedin.com/in/nickysenyard/), Chief Executive Officer, [Fintel Connect](https://www.fintelconnect.com/) - [Yogesh Mehra](https://www.linkedin.com/in/yogeshmehra/), Chief Marketing Officer, [Neu Money](https://neumoney.app/) - [Katya Nieburg-Wheeler](https://www.linkedin.com/in/nieburgwheeler/), Executive Director, Strategic Partnerships, [Deluxe](https://www.deluxe.com/) #### **What you'll learn** - How data-driven targeting helps you put the right marketing products in front of the right customers - What a real affiliate growth story looks like, and how new account growth followed - How to evaluate whether your CPA strategy still matches today's market - Practical takeaways for marketers in banking, lending, and credit cards ## Presenting ![nicky-2](https://webinars.fintelconnect.com/hs-fs/hubfs/nicky-2.png?width=500&height=500&name=nicky-2.png) ### Nicky Senyard Chief Executive Officer at [Fintel Connect](https://www.fintelconnect.com/) ![]({src=}) ### Ron Shevlin Chief Research Officer at [Cornerstone Advisors](https://www.crnrstone.com/) ## Presenting ![Nicky Senyard — CEO and Founder, Fintel Connect](https://webinars.fintelconnect.com/hs-fs/hubfs/nicky-Jul-21-2026-06-21-19-4053-PM.png?width=500&height=500&name=nicky-Jul-21-2026-06-21-19-4053-PM.png) ### Nicky Senyard Chief Executive Officer, [Fintel Connect](https://www.fintelconnect.com/) ![Yogesh Mehra — Chief Marketing Officer, Neu Money](https://webinars.fintelconnect.com/hs-fs/hubfs/yogesh.png?width=500&height=500&name=yogesh.png) ### Yogesh Mehra Chief Marketing Officer, [Neu Money](https://neumoney.app/) ![Katya Nieburg-Wheeler — Executive Director Strategic Partnership, Deluxe](https://webinars.fintelconnect.com/hs-fs/hubfs/katya.png?width=500&height=500&name=katya.png) ### Katya Nieburg-Wheeler Executive Director, Strategic Partnerships, [Deluxe](https://www.deluxe.com/) ## Meet the experts Nicky Senyard Nicky is a two-time founder and industry veteran with over 25 years in performance and SaaS marketing technology. She built and successfully exited her first affiliate technology company before co-founding Fintel Connect to help financial services companies scale digital growth. Nicky was most recently named the 2025 Industry Legend at the Global Performance Marketing Awards, and her insights have been featured in *Forbes* and *American Banker.* Yogesh Mehra Yogesh is the Chief Marketing Officer at Neu Money, a Series A fintech reimagining credit access for millions of Americans underserved by traditional finance. In his role, he leads the company’s brand, marketing, and growth functions, building an AI-forward, modern marketing organization from the ground up to drive growth, impact, and expand financial access for millions. Prior to joining Neu Money, Yogesh held senior marketing leadership roles at JPMorgan Chase, Discover, First Republic Bank, and other leading financial institutions, where he led large-scale marketing transformations, built high-performing teams, introduced AI-driven use cases and advanced marketing technology capabilities to accelerate business growth. Yogesh serves as an advisor and mentor to several startup founders across early- and late-stage ventures, helping them find product-market fit and build modern marketing engines. His thought leadership on marketing, technology, and growth strategy is regularly featured on yogeshmehra.com and LinkedIn. Katya Nieburg-Wheeler Katya is a seasoned leader with over 25 years of experience in the consumer and business lending space. She leads client strategy and growth initiatives for consumer credit products, bringing a sharp strategic lens and deep industry expertise to every partnership. Katya has held senior roles at leading financial institutions including Goldman Sachs, Barclays, Bank of America, MBNA, and Mercury Financial. She has spent the past two decades at the forefront of the co-branded credit card space, helping major brands, from American Airlines to General Motors and top financial institutions, develop programs that drive customer loyalty and bottom-line impact. A proud graduate of Georgetown University and a lifelong learner, Katya is known for blending data-driven insights with real-world experience to unlock innovative solutions in a constantly evolving market. [Get the recording!](https://webinars.fintelconnect.com/the-2027-customer-acquisition-breakdown#form) [![Fintel Connect](https://webinars.fintelconnect.com/hubfs/Fintel%20Connect%20-%20Vertical%20(colored).svg "Fintel Connect")](https://fintelconnect.com) - [Our Services](https://www.example.com) - [About](https://www.example.com) - [Blog](https://www.example.com) - [Contact](https://www.example.com) --- © 2026 Fintel Connect | All Rights Reserved